Why did IT Cosmetics create this product: To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! IT Cosmetics worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! This powder looks flawless on even the most mature skin.