Just For Me by Soft & Beautiful Natural Hair Milk Sulfate-Free Moisturesoft Shampoo provides a gentle non-drying alternative that cleans hair with a creamy-rich lather you love. Just For Me Natural Hair Milk Sulfate-free Moisturesoft Shampoo provides a gentle non-drying alternative that cleans hair with a creamy-rich lather you love. Hair feels soft, hydtared and shiny