Niacinamide (Vitamin B3) is an essential nutrient that helps deliver natural emollients to hydrate skin and help improve the skin’s firmness, plumpness, and suppleness. Daily application of this moisturizing serum will support skin’s elasticity and help minimize the appearance of fine lines and wrinkles. Perfect for all skin types and can be used on normal, dry, oily and sensitive skin to give a bright healthy complexion.