Glossy, juicy, plumpy! Get that voluptuous glow from the It-gloss you love – now in new naughty tints that plump lips with juicy, glossy colour in a stick. These oh-so-tingly (and so non-sticky!) shades glide on vibrant and melt down neutral for a nourished, polished, plumped-up pout. serving up a subtle tingly sensation that provides instant plumping and visible volume.