Extra Virgin Coconut Oil contains high concentrations of a powerful form of Vitamin E called “tocotrienols”. Published research has shown toco tríenlos are 40 to 60 times more potent than alpha-tocopherol (the most common form of Vitamin E found as an additive in most skincare products.) In addition to these powerful Vitamin E tocotrienols, Virgin Coconut Oil is also rich in natural carotenes. Coconut Oil is the best treatment to help protect, and beautify your skin and hair!