All the fluff, no bad stuff! Formulated WITH vegan collagen and plant-based fibers to fluff up lashes while helping to condition, lengthen and add volume and WITHOUT any ingredients you don't want weighing you down clean, 100% vegan and cruelty-free formula. The 100% vegan spiral Fluff It Up Brush rolls the glossy, true black formula evenly onto every single lash and separates them for a feathery, fluttery effect.