Organic argan oil has a unique structure that penetrates the hair cuticle, reducing friction and breakage during shampooing and provides a natural micro-barrier that protects from styling heat and UV rays. The result is amazing shine with a silky-soft feel for healthy, beautiful hair. How it works: Most damage to hair occurs during shampooing when individual hair strands are rubbed against each other breaking and cracking the cuticle layer. Argan oil lubricates and smoothes the cuticle layer reducing friction allowing hair to be cleaned while reducing damage.