Bakuchiol Firming Cream’s formula effectively treats the signs of ageing thanks to its 1% Bakuchiol, the plant-based alternative to Retinol. Designed to reduce the appearance of wrinkles and fine lines while improving overall skin texture and tone. Achieve a firmer, more youthful complexion from just the first application without irritation or sensitivity. This moisturizing cream also incorporates an anti-ageing Peptide Complex to combat loss of firmness and Centella Stem Cells to help hydrate and soothe the skin.