the shampoo is perfectly pH balanced at 5.5 – just like your hair and skin. Safe for sensitive skin, for children and babies.Made without sulfates, SLS (Sodium Lauryl Sulfate), fragrance, dyes, phthalates, sodium chloride, or harsh preservatives (parabens).Highly concentrated, quality ingredients. We don’t add water. You won't find it as our first ingredient, unlike other shampoos - we use organic aloe instead. Good for all hair types and safe for color-treated hair.